SEO – AI

Getting found when the answer comes from an AI

Fewer people are scrolling a page of blue links. They ask ChatGPT, Gemini, Perplexity or Google's AI overview a question and act on the answer they are handed. If your business is not in that answer, you are not in the running — and unlike a search result, there is no page two to be found on.

AI search SEO — you will also see it called AEO or GEO — is the work of making your site one of the sources those answers get built from. It overlaps with traditional SEO without being the same job. An assistant quotes what it can read cleanly, checks it against other sources, and attributes it to a business it recognises. So the work is clear answers to the questions people actually ask, structure a machine can parse, and the same facts about who you are everywhere you appear.

What that involves in practice

• Finding the questions your customers ask an assistant — which are longer, and more specific, than the keywords they type into a search box
• Rewriting pages so the answer is on the page, not buried three paragraphs down
• Structured data and sane internal linking, so a crawler can tell what each page is actually about
• Making your name, services, locations and claims agree across your site, your listings and anywhere else you are cited
• Checking where you turn up in AI answers, and where a competitor turns up instead

What we will not promise

Nobody can guarantee you a place in an AI answer. No agency controls what a model says, the models change every few months, and anyone selling you certainty is selling something they do not have. What can be done is improve the odds deliberately, and measure whether it worked.

The plans below are a starting point rather than a fixed menu. Tell us what you are trying to achieve and we will come back with the option that fits and an exact price.